Rich Interviews Emma Andrews, CCO of BevCanna

Since it began trading on the Canadian Securities Exchange last week, BevCanna Enterprises Inc. (CSE:BEV) has been making a name for itself amongst the plethora of publicly traded Canadian cannabis companies. Specifically, the company is hoping to become a worldwide leader in infused innovations. To this end, it’s currently working towards the development of cannabinoid-infused beverages and consumer products with specific plans to target “white label clients.”

Rich sat down with BevCanna’s Chief Commercialization officer Emma Andrews, to discuss the company’s initial public offering, some recent news, and the future of the cannabis beverage industry.

BevCanna Secures Cultivation License from Health Canada

Andrews opened up about the big news that Health Canada had awarded BevCanna an Industrial Hemp Cultivation License, calling it a “huge milestone” for her company.

“Getting licensed via Health Canada is not an easy process, you really need to have a dialled operation to secure this kind of licensing,” she says. “This hemp cultivation license will allow us to grow our own cannabis on our own property.”

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Based in BC, BevCanna has a 100-acre cultivation site in the Okanagan Valley, as well as the exclusive rights to a pristine spring water aquifer. In addition, the company owns a world-class 40,000-square-foot, HACCP certified manufacturing facility.

“The hemp that’s grown there will be sun-grown and low-cost, though high-quality,” Andrews adds about the Okanagan site. “This will be extracted for CBD that we can infuse into beverages that we bottle on-site.”

Cannabis-Infused Beverages are Part of a Growing Industry

Later in the interview, Andrews cites a projection from consulting firm Zenith Global that sees the CBD infused beverage industry growing from $89 million in 2018 to $1.4 billion by 2024, an increase so huge (1,500 percent!) that it’ll make you spit out your drink.

“This is really anchored in some of the consumer shifts, the behavioural shifts,” explains Andrews. “Consumers are looking for more health conscious and better-for-you options, less reliance on smokable and combustible forms of cannabis as we get into the infused product landscape. And if you look at comparatives like the functional beverage category, [there has been] massive growth that cannabis-infused beverages can piggyback on.”

What do you think of BevCanna’s prospects? Is this a hot stock to watch in the coming months? Let us know below. Also, be sure to check out Rich’s other recent interview with StillCanna CEO Jason Dussault.

Please see full video transcription below

Featured Image: BevCanna

 

Full Video Transcript

00:01
[Music]
00:08
hi this is rich from rich TV live and
00:11
I’m here with a very special guest it is
00:12
Emma Andrews the chief commercialization
00:15
officer of F Kenna how’re you doing
00:17
today
00:17
I’m great thanks for having me well
00:19
thank you for being here now why don’t
00:21
we start off by you telling us a little
00:22
bit about Bev canna Enterprises Inc sure
00:25
so BevCanna manufactures bottles and
00:28
brands infused beverages for the
00:30
Canadian and the American market soon to
00:32
be global as well we have a really
00:35
strong roster of team members who come
00:38
with bottling and beverage expertise
00:39
working on global lifestyle brands I’m
00:41
in alcohol brands as well so a strong
00:43
CPG acumen for the team and a great
00:47
amount of infrastructure and assets that
00:49
we get to pull on for our bottling
00:50
operation as well the big news of the
00:52
day is that you secured your Health
00:54
Canada hemp cultivation license so what
00:57
can you tell us about that this is a
00:59
huge milestone for us actually a very
01:01
celebratory moment and as many of your
01:04
viewers may be familiar getting license
01:05
to be a Health Canada is not an easy
01:07
process and you really have to have a
01:10
really dialed operation in order to
01:12
secure this type of licensing this hemp
01:14
cultivation licence will actually allow
01:16
us to grow our own cannabis on our
01:18
property it’s a hundred acre outdoor
01:20
cultivation site that was licensed the
01:22
hemp that’s grown there will be Sun
01:24
grown and low cost though high-quality
01:27
this will be extracted for CBD that we
01:29
can infuse into beverages that we
01:31
bottled on site wow that’s really
01:33
exciting now based on that today the
01:35
stock was up like 50 percent last time I
01:37
looked so congratulations on that thank
01:39
you
01:39
so clearly the market is responding
01:41
really well on the good news yeah really
01:43
excited to see how the company continues
01:46
to move forward now in saying that Bev
01:49
canna has a is building some strong
01:51
partnerships with industry leaders can
01:54
you tell us a little bit about some of
01:55
their experience with BevCanna products
01:58
yeah and a lot of the experience comes
02:00
from existing beverage expertise and
02:02
existing expertise within cannabis
02:04
processing and really differentiated
02:06
services that we’ll be able to leverage
02:07
as part of our portfolio of products and
02:09
brands the first and most notable is our
02:12
mass
02:12
licensing agreement with the natural
02:14
group these are the owners of the
02:16
bottling plant that BevCanna will be
02:17
producing all of its beverages out of
02:19
they’ve been in the bottling and
02:21
beverage industry for over ten years
02:22
producing a notable nationally
02:24
distributed brand called trace beverages
02:26
which is a Health Canada compliant
02:29
formulation so a lot of expertise and
02:31
familiarity working with Health Canada
02:32
not just on the licensing side but also
02:35
on the product development and approval
02:36
side we also have an exclusive supply
02:39
agreement with next leaf solutions they
02:42
are based out of Coquitlam and they have
02:44
a patent on their end-to-end industrial
02:46
scale extraction process and this will
02:48
allow us to use a purified and refined
02:50
source of water-soluble cannabinoids
02:52
that will infuse our beverages and this
02:54
will really differentiate them from a
02:56
taste perspective and a sensory appeal
02:59
so making a drink that doesn’t taste
03:01
like the aroma and odor of cannabis that
03:03
tastes like the flavours or the pristine
03:05
water spring water that you’d use as the
03:07
infusion medium and then the last
03:09
partnership that we’re really excited
03:10
about while certainly at this stage in
03:13
the game more to come is our partnership
03:14
with dossier creative and they’re based
03:17
here in Vancouver a world-renowned
03:19
branding expert and that team has worked
03:21
on beverages like Mike’s Hard Lemonade
03:23
and I’ve gratefully worked on them with
03:25
product and brand line called Vega as
03:27
well so strong expertise in creating
03:30
compelling consumer brands on a global
03:32
scale Wow
03:33
you guys are working really really hard
03:35
and you got some great partnerships
03:36
thanks yeah now the BevCanna team has
03:39
grown quite a bit since the beginning
03:41
with editions of yourself and Don
03:44
Chisholm as chief brand and innovative
03:46
manager how do you guys strengthen the
03:49
team I would say both of us come with a
03:52
strong acumen within the beverage and
03:55
branding space I’m gratefully I’ve
03:57
worked with Don on a number of different
03:58
projects actually so BevCanna isn’t our
04:00
first we have a strong working
04:02
relationship through companies like Vega
04:04
the little potato company so a lot of
04:06
consumer packaged goods expertise for
04:09
myself my background is as a
04:10
nutritionist actually prior to getting
04:12
into marketing and product development
04:13
so this really positions our
04:16
formulations quite different from a
04:18
mainstream product offering as an
04:20
example we’re able to really understand
04:22
what type of clean ingredients to
04:24
formulate with how to create products
04:26
without
04:26
as additives excess sweeteners as an
04:28
example which really I think capitalizes
04:31
on where this category is headed a more
04:33
health-conscious consumer that’s looking
04:35
for better for you options Don himself
04:38
has had a 30 year history in the
04:40
branding industry you know I mentioned
04:43
Mike’s Hard Lemonade one of one of the
04:44
drinks his firm has created which is a
04:47
huge claim to fame in terms of a
04:49
recreational social occasion type of
04:51
beverage and which i think is another
04:53
huge opportunity for the infused
04:54
beverage landscape as occasion based
04:56
beverages so a lot of skills and
04:59
expertise and incredible reputation in
05:02
the industry to to pull from this is
05:04
crazy
05:04
I love what I’m hearing I love the
05:06
partnerships now rich TV live we’ve been
05:09
in this sector for about two and a half
05:11
years and we’ve seen this industry
05:13
really grow and blossom where do you see
05:15
the cannabis beverage industry moving
05:17
into the future I think we have an
05:19
exciting opportunity ahead of us and you
05:22
know most notably if we look at some of
05:23
the hard numbers the global cannabis
05:26
infused beverage space was valued in
05:29
2018 at around 89 million when we look
05:32
ahead to 2025 we’re looking at four
05:34
billion dollar-plus
05:35
market size so massive explosion in the
05:38
next few years even and this is really I
05:41
think anchored in some of the consumer
05:43
shifts that are happening the behavioral
05:45
shifts consumers are looking for more
05:47
health-conscious and better for you
05:49
options less reliance on smokeable and
05:51
combustible forms of cannabis as we get
05:53
into the infused product landscape and
05:56
if you also look at comparatives like
05:57
the functional beverage category massive
06:00
growth that cannabis infused beverages
06:01
can piggyback on so it can be the same
06:03
types of formulations that now have
06:05
cannabis infused into them so those
06:08
consumer shifts I think really fuel a
06:09
lot of this growth as long as you’ve got
06:11
the right technology in the right
06:12
infrastructure to help build compelling
06:14
brands and products fantastic now who
06:18
are BevCanna’s main competitors and
06:20
how do they stand out there’s a lot of
06:23
ways actually you could evaluate the
06:25
competitive landscape for us I truly
06:27
believe there’s no one’s servicing quite
06:29
the same vertical as we are within the
06:32
beverage space you’ll see different
06:34
outdoor cultivators as an example who
06:36
might have the same scale of operation
06:39
for cultivation but
06:40
don’t have bottlings infrastructure
06:43
available to them so there’s not that
06:44
same kind of vertical that they can
06:46
serve and there’s different edible
06:48
manufacturers and infuse product
06:49
manufacturers that may only be focused
06:51
on their own house brands where as BevCanna
06:54
will also have white labeling
06:55
opportunities in addition to house
06:57
brands and I think all of those
06:59
different pieces of the puzzle really
07:01
serve us well in terms of standing out
07:03
and differentiating from the competition
07:05
and yet complementing what some of these
07:07
other brands are starting to prove his
07:09
early market opportunity well it seems
07:11
like you guys are on the right track now
07:13
you have a bottling plant in the
07:16
Okanagan Valley explain to us the
07:18
benefits of being positioned there
07:20
we’re very proudly a BC based company
07:23
for a number of reasons
07:24
you know arguably BC bud has got a
07:27
worldwide reputation so again when we
07:29
think about the global opportunity
07:30
cannabis that’s cultivated in our own
07:33
backyard I think has a lot of resonance
07:34
on a global scale and with consumers
07:36
whether they’re kind of curious or canna
07:38
competent and so we’ll be cultivating in
07:41
BC to really leverage that story within
07:43
our products and our brands and the
07:45
spring water aquifer that we have on
07:47
site it’s a pristine alkaline spring
07:50
water source and Canada has an amazing
07:52
reputation for quality of water so
07:55
having that anchored at the site of our
07:56
operation we bottle right on source or
07:58
right on site I should say and so that
08:00
to really anchors this BC based identity
08:02
into the products will offer whether
08:04
it’s the infusion biomass or whether
08:06
it’s the water source that we’ll use and
08:08
again the site of the bottling operation
08:10
is there – so it’s the bottling it’s the
08:11
water and it’s our cannabis input
08:13
material as well that’s anchored in this
08:15
BC identity Wow I mean I don’t actually
08:18
love what you guys are doing you guys
08:20
seem to be very vertically integrated in
08:21
the sector I wish you guys all the best
08:24
of luck thank you for joining us here on
08:25
rich TV live today so once again I want
08:28
to thank Emma Andrews the chief
08:30
commercialization officer of BevCanna
08:32
for joining us here at rich to be live
08:34
we wish you all the best of luck on your
08:35
future endeavors thank yourself great
08:37
day thank you for watching
08:40
[Music]

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1) The author of the Article, or members of the author’s immediate household or family, do not own any securities of the companies set forth in this Article. The author determined which companies would be included in this article based on my research and understanding of the sector.

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