Fiora Cannabis: RichTV in Discussion With the CEO Erik Anderson

YouTube has slowly but surely expanded from being a platform for funny videos to a fully-fledged knowledge base for a variety of topics and nowadays, there is plenty of material that could be vital for investors.

One of the more popular channels for investors at this point in time is RichTV Live and for good reason too, considering the sort of reliable information that is made available there on a regular basis. In its latest video, the RichTV analyst looked into Fiora Cannabis (CSE:FIOR) (OTCQX:FIORF) and more importantly had a chat with the Chief Executive Officer of the company Erik Anderson.

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Key Discussions

On the other hand, important news emerged with regards to Fiore yesterday and that was possibly another important reason why the company was covered by RichTV.

On Wednesday, it was announced that Allied Corp, an international medical firm signed a letter of intent with Fiore Cannabis, but way of which the former is going to get a cultivation license which is valid in the United States.

Allied is involved in manufacturing solutions in the medical mental health space and its potential collaboration with Fiore Cannabis is an intriguing one. However, that is not all. As per the letter of intent signed by the two parties, Allied could also have a land lease agreement with Fiore. The land lease agreement is related to the 9000 square foot ready-built building that is going to be installed by Allied.

As one can see, it is a significant deal for Fiore Cannabis and it is also easy to see why there might be significant interest among investors. On the other hand, Anderson spoke about the potential of its Las Vegas operations eventually turning into a significant generator of revenues for Fiore.

At the end of the day, revenue generation is something that investors primarily look for in a company. He stated that Las Vegas gets as many as 42 million visitors a year and once the end of the pandemic-related control, it is going to go back to those levels again. Hence, the return of visitors to the city and the pent-up demand in the market is going to be a major boost for cannabis companies like Fiore.

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