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Transformative Deal Could Generate New Opportunities for Both Companies
An Emerging Markets Sponsored Commentary
ORLANDO, Fla., Feb. 24, 2021 (GLOBE NEWSWIRE) —
That’s the key word in
a very recent headline
for today’s editorial feature regarding diversified health and wellness, beverage and natural products company
BevCanna Enterprises Inc.
(CSE:BEV, Q:BVNNF, FSE:7BC)
which reported that it has closed its previously announced acquisition of Naturo Group Investments Inc. (“
You’ll forgive us for not bringing the news of the prospective deal to your digital door but we favor done deals to unfinished works in
It’s a fascinating acquisition for a cannabis company positioned in a marketplace with renewed affection for the sector and now adding Naturo’s innovative plant-based mineral beverage and supplement brand, TRACE, and significant manufacturing infrastructure and international distribution networks.
The third paragraph of the release should grab any astute investor’s attention as it affirms both successful sales and a now formidable presence in the beverage market.
Take a look:
“The combination of these two emerging industry leaders creates a diversified health and wellness; beverage and natural products company,
with $55M+ in assets
on the balance sheet, and a global multi-channel sales and distribution network positioned for growth.”
And while that glittering $55 million should turn heads, for us the long term grabber is “
a global multi-channel sales and distribution network positioned for growth
BevCanna’s in-house brands can now potentially leverage an established sales and distribution network of over 3,000 retail stores, via Naturo’s TRACE mineral beverage brand. There’s also a 40,000 square foot state of the art beverage manufacturing facility, 315-acres of cultivable land, a naturally alkaline spring water aquifer located on site, and of course, the suite of products in Naturo’s TRACE plant based beverage and supplement brand which also includes alkaline and sparkling water offerings.
For us, the big picture won’t just be adding two balance sheets together but rather vis-à-vis the merger, what economies of scale help margins and enhance efficiency?
And better yet, how do the now shared distribution channels generate increased product diversification, market share and revenue?
Because sometimes 1 + 1 = 3.
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